Ilari Viippola

I’ve always been a man of many traits. At Renessai it means that I involve myself both in client work (AI Strategy & Transformation consultancy) and in internal development (brand, marketing, etc.)

That AI is not an easy solution to your business challenges. Even though you might be good at deploying AI on a technical level, you still need to have people executing things. The slogan also has a hint to the current AI Hype around genAI tools and LLMs. AI is more than just those tools.

Human problems. I love understanding the human condition and how people make decisions. I’m good at making people see the subject at hand from a different perspective. I’ve led teams for 15 years, and mostly the positive feedback has been about me being a mix of inspiration and "making shit done".

I might have the most obscure professional background. I hold a Master of Arts degree, and I have worked both in the creative space and as a journalist. I think I approach AI from a completely different perspective: from the human condition.

The best business transactions are about you giving without expecting to receive something back instantly. I actually learned this when working with content marketing. The year was 2012, and my job was to make sure TV programs became phenomena via online channels. The best way to make any TV content go viral was to just release it online before the actual TV airing. No strings attached, just push good content to people. If it stuck online, it became a guaranteed hit on TV, as well.