What happens when the biggest competitive advantage isn’t more ideas – it’s better use of data?
Renessai’s team helped dentsu Finland take an in-depth, structured look at its data, analytics and AI capabilities and turn that into a concrete plan for future-proofing its business.
The Challenge
On the surface, dentsu had all the right ingredients: talented people, advanced tools, and a strong client base. But like many organisations, the reality was a bit messier: overlapping initiatives, gaps between teams, and untapped potential in how data and AI supported everyday client work.
We went through their existing competencies, products and services, operating model and commercial setup – not to produce yet another “AI vision deck”, but to answer a simple question: where should dentsu actually focus to create more value for clients and growth for the business?
The Approach
Renessai conducted an in-depth strategic assessment of the agency’s existing data, analytics, and AI competencies, products & services, internal operation model and commercial capabilities to identify strengths, gaps, and opportunities for future growth.
Results
The analysis gave dentsu a clear, prioritised view of its strengths, gaps and growth opportunities – in plain language and with concrete next steps.
It helped leadership decide where to invest, what to stop, and how to organise data, analytics and AI so that client delivery becomes sharper, faster and more scalable.
In practice, this meant a realistic roadmap for building growth and enhancing client delivery, instead of scattered experiments and guesswork.
“Renessai’s analysis provided diverse and tangible insights and actionable recommendations, which helped us to prioritize resources and take immediate next steps in building growth & enhanced client delivery.”
- Anna Salo, CEO, dentsu Finland
